Direct Marketing - Internet Direct

Direct Marketing and the Internet

Direct marketing media provide a means for direct communication between your company and its prospects and customers. This can include you making the first contact, which is directly aimed at an individual, as with direct mail or outbound telemarketing.

Direct marketing media also provide a means for an individual to respond directly to an offer, perhaps by telephoning your company or sending in an order form. Whether you make contact first or they do, it is this one to one type of interaction that is direct marketing.

It is different from ordinary marketing as it is based on a one to one interaction. An example of ordinary marketing is a TV/Radio advert that simply relays the product or service benefits and perhaps guides you to a high street store.

Having a website on the internet can provide a means for customers and prospects to interact directly with your company with e-mail, on-line order forms and the phone. It maybe that you develop business over the internet by registering your site with the major search engines, thus giving you new business purely from the internet. It maybe that you use the internet - and in particular your web-site to expand the range of communication options you provide to your customers and prospects.

Putting interaction into the internet is - bringing direct marketing to the internet.

Internet and Integration with existing Direct Marketing Media

Integrating the internet into your marketing plans may give rise to concern as to how it's done!

Look at it as a way to augment your marketing mix, think of telemarketing, it didn't replace anything, it grew to take its place in today's mix of media. This too is the future of the internet. Understand it; incorporate it and benefit.

Over the last few years the use of a website address as a point of contact has become increasingly familiar. Guiding a potential customer to accessing information - or even purchasing a product via a web-site address is now common practice. The added benefit available through an internet web-site, is that the transaction can be completed immediately.

Just consider how much more effective your advertisement or mail-shot will be if an interested recipient can immediately access your website to request further information or place an order.

A website also provides a focus for any level of curiosity that your mailshot has generated. Questions can be answered and visitors can become acquainted with your company and its products or services.

Potential and existing mail order customers can have access to a catalogue on the web-site which presents and describes a range of goods. Purchases can be completed and despatched on the same day. The catalogue content can be updated with ease as product availability changes. Special offers or stock clearances can be headlined on the website when the stock is available to fulfil them.

Internet and Integration with Internet Direct

Our Company's roots go back over 20 years of direct marketing and we are fully conversant with all traditional direct media services.

Direct Response TV/Radio
Direct Response Press/Coupon
Direct Mail
Mail Order
Telemarketing
Door-to-Door

Internet Direct can evaluate and recommend strategies for integrating any or all of the above into your current marketing activities either in a stand alone fashion or with the internet.